You’re going back to some of the brand’s roots. They have all re-interpreted the Maya Jacket in their own way. These designers are a part of Moncler, and they will explain our creativity to the market. Hiroshi Fujiwara as well, he’s one of the most interesting and inspiring people when it comes to culture. Pharrell Williams will also be a part of this group, and so will Rick Owens. Then we have Thom Browne, the first designer to give us our fashion show, and another opportunity to interpret the couture world with Pier Paolo Piccioli, the Creative Director of Valentino. We’ve redesigned the Maya with new fittings, materials and technology, and we’re going to launch this iconic jacket at the event.Īnd what of the designers who are re-working the jacket?Īnother project in the 70 days is to choose seven designers we love and have worked with over the last 70 years – we have Francesco Ragazzi, he’s like my third son.

We have different projects – seven designers that we’ve used in the last 70 years – centered on the Maya Jacket. It’s a public space for everyone in the city, it’s not a fashion event – it’s a city event.Įverything in the event is based on the number seven. We’re trying to reach millions, even billions of people. 1,952 people all in white in one big group. I said: “We need to celebrate.” I need to explain the vision of the brand, the story.Įverything is very symmetrical, clean. We have the event in Piazza del Duomo, Milano, and that is a milestone for Milan as we the most important square. We want to keep this approach for our future – we don’t want to be pretentious, but at the same time, Moncler is extraordinary in this world. It’s based on the idea of “Extraordinary Forever.” We’re talking about, this decade was extraordinary and there were many extraordinary people. We’re thinking about our celebration over next 70 days the first day has launched with a campaign with a collection of the best images from the last 70 years. Hypebeast: What excites you about Moncler’s 70th anniversary? Ruffini to find out what it all means for a brand that aims to live for another seven decades. To understand the heritage that underpins Moncler’s identity, Hypebeast caught up with Mr. We have to understand that we are quite old, but at the same time we have good energy and focus to make it another 70 years.” “The world changes very fast and we need new products and changes. “I always say that we need to be a start-up,” explained Ruffini.

Now, Moncler celebrates its 70th anniversary. We decided to do Genius to have one idea, one project, one vision for a younger generation.” We’ve used cashmere and wool from England with Thom Browne.”Įxpanding on Genius, Ruffini added, “Genius is a dream, it’s a building with eight windows. We were able to be super sophisticated, even with a down jacket. We had down jackets at fashion shows – we changed our products. Speaking exclusively to Hypebeast, Moncler’s CEO Remo Ruffini said: “We went from a sporting goods company to something very unique. It doubled down on this status with Moncler Genius, a line that welcomed collaborators like JW Anderson, Simone Rocha, Craig Green and Rick Owens to reinterpret the Moncler world as their own. However, with items like the Maya jacket – which now gets updated both in-house and through collaborations – and a roster of partners including Junya Watanabe for FW04/05, Nicolas Ghesquière in 2005, sacai in 2007-2008, and later on with Thom Browne, Moncler has established itself as a name in its own fashion world. From sponsoring the Grenoble Olympics in the ‘60s to climbing mountains and facing bankruptcy, Moncler has a story like few other brands.

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